Minx

After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with; Bambi looks to channel her newfound feminism into a new role.

The arrival of the Valley's newest councilwoman spells trouble for both Bottom Dollar and Minx; when her contributors begin to pull out, Joyce scrambles to come up with new articles that conform to her own highbrow standards.

While David and Tina deal with Bottom Dollar's financial woes, Joyce helps a cover boy prepare for Minx's first presser.

When Doug forces her to make nice with the mob, Joyce finds herself surrounded by the gangsters' wives, who offer her some sage advice; the team struggles to capture their missing leader's artistic vision for their renaissance-man model.

The Bottom Dollar crew takes to the streets to build brand awareness, but while Richie, Bambi and Shelly's word-of-mouth campaigns see some success, Joyce creates chaos on campus in her attempts to woo a celebrity guest.

While Doug celebrates Minx's success, Joyce laments her new celebrity status; Councilwoman Westbury doubles down on her efforts to bring down Bottom Dollar, and Richie enters the L.A. art scene.

Joyce enjoys the spotlight as a guest on an iconic TV talk show while fighting against memories of her time in N.Y.; Doug makes moves for Minx; back home, Bambi and Richie discover Tina's secret.

While Joyce enjoys all that New York has to offer, Doug discovers that running the magazine without her proves difficult; after Joyce's embarrassing on-air announcement, Shelly turns to Bambi for help getting her marriage back on track.

With all the Valley seemingly pitted against Bottom Dollar, Doug flounders, while Joyce takes a stand; a men's rights protest threatens the future of Minx.