Psychology of Persuasion and Influence

Psychology of Persuasion and Influence

Does changing 3-4 words on a note placed inside the bathroom asking you to reuse the towels will affect people? Can talking about potato chips and the latest movie trailer improve the negotiation of two big companies and ensure that an agreement can be easier to reach without conflict? Does liking someone skew your judgment of things? The answer to all these questions is yes.
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