Ready Set StartUP UK

The ten entrepreneurs get to know one another during team challenges, giving them a chance to size up the competition. But after a surprise on-the-spot pitch to the judges, a shock twist is revealed, that nobody sees coming!

For their first business challenge, the entrepreneurs must identify a new market segment for a virtual tour guide portal. But an unexpected arrival ruffles feathers, which sees tensions run high before the first team-based pitch to the judges.

Each team must set up a creative agency, and run it effectively, producing a promotional video for a futuristic bingo venue. But poor communication, tight deadlines, and mounting pressure sees an interrogation from the judges and another elimination.

Two simultaneous events for a contemporary tea company become the battleground for this week's challenge. An off-brand proposal on one team and an emotional breakdown on the other, fuels conflict and sees both teams face elimination.

Attention turns to the remaining six contestants and their business ideas, as they test their prototypes on the public. But with the stakes higher than ever and another shock twist on the horizon, one contestant reaches breaking point.

Before their last pitch to the judges, the finalists get a surprise grilling from the mentors, resulting in a brutal twist! And a nail-biting finale sees one entrepreneur walk away with a life-changing $100k investment into their business.