Celebs, Brands & Fake Fans

Want to become the biggest thing on Instagram? Fancy a following that would make a Kardashian’s eyes water? You could put the work in…. or you could pay a click farm to send your profile stratospheric. This undercover sting exposes the tricks used by marketers to promote brands, buy likes, and celeb endorsements. Is all fair in social advertising, or should platforms be shutting down the fakes?