Minx

After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with; Bambi looks to channel her newfound feminism into a new role.

The arrival of the Valley's newest councilwoman spells trouble for both Bottom Dollar and Minx; when her contributors begin to pull out, Joyce scrambles to come up with new articles that conform to her own high-brow standards.

While David and Tina deal with Bottom Dollar's financial woes, Joyce helps a coverboy prepare for Minx's first presser.

When Doug forces her to make nice with the mob, Joyce finds herself surrounded by the gangsters' wives, who offer her some sage advice; the team struggles to capture their missing leader's artistic vision for their renaissance-man model.

The Bottom Dollar crew takes to the streets to build brand awareness, but while Richie, Bambi and Shelly's word-of-mouth campaigns see some success, Joyce creates chaos on campus in her attempts to woo a celebrity guest.

While Doug celebrates Minx's success, Joyce laments her new celebrity status; Councilwoman Westbury doubles down on her efforts to bring down Bottom Dollar, and Richie enters the L.A. art scene.

Joyce enjoys the spotlight as a guest on an iconic TV talk show while fighting against memories of her time in N.Y.; Doug makes moves for Minx; back home, Bambi and Richie discover Tina's secret.

While Joyce enjoys all that New York has to offer, Doug discovers that running the magazine without her proves difficult; after Joyce's embarrassing on-air announcement, Shelly turns to Bambi for help getting her marriage back on track.

With all of the Valley seemingly pitted against Bottom Dollar, Doug flounders, while Joyce takes a stand; a men's rights protest threatens the future of Minx.