Undercover Billionaire

With just $100 in their pockets, three business titans are dropped in unfamiliar cities, stripped of their names, money, and contacts and given a simple challenge: build a $1 million business in just 90 days.

Grant hustles for a big score to kickstart his business and get out of the RV, Monique needs work and pressure tests her concept, and with her back against the wall, Elaine lands on a million-dollar idea.

After a catastrophic setback, Grant struggles to regain his footing. Monique goes all in on her $1 million idea. Elaine races full steam ahead to expand her team and land a critical business partner.

It could be game over for one of the entrepreneurs.

The entrepreneurs double down in the face of adversity.

Elaine is stopped dead in her tracks when an investor pulls out. Monique lands a side hustle at an iconic Tacoma business that could score her a big payday. Grant struggles to gain traction with his marketing company.

Grant faceplants during an investor pitch. Monique rebrands a business.

Grant seeks redemption when a $10-million deal implodes. Just as Elaine gains momentum transforming the inn, the ceiling caves in. Monique turns down a big pay day and bets on herself.

Grant threatens to quit. Monique opens up Rooted. Elaine hosts a big event.

With less than a month to hit the $1-million mark, Monique gambles on a new revenue stream. Grant hunts for a Wake Up Pueblo HQ and faces the team about their suspicions. Elaine makes big changes to her team and accelerates renovations.

One entrepreneur issues a manifesto to motivate the team.

With only seven days left, pressures intensify for all three entrepreneurs.

At day 90, the entrepreneurs make a final push before valuations.

Grant, Monique and Elaine find out if they each turned their $100 into $1 million businesses in just 90 days. Monique and Elaine face the fallout when they reveal their identities and all the entrepreneurs reward those who helped them along the way.