Inside IKEA

In this first episode we see how IKEA is starting to open up its design headquarters to outside influences Tom Dixon the lsquoenfant terrible of British design has been invited to collaborate on a new bedsofa ndash but with deadlines looming and the worlds furniture press watching neither he nor IKEA fully agree what the product should be

The IKEA team now tries to do the impossible create a mass produced item which is different every time and launch a new store with deadlines and interruptions looming All while an IKEA provider struggles to master the production of a new piece while the health of their business is on the line

IKEA might be a worldwide store but until now its been outside the Indian market Now IKEA attempts to open a new store and introduce the Ikea concept to an entirely new market