In the '70s, the struggling Houston Oilers turned to Bum Phillips, a unconventional cowboy-hat-wearing coach. By uniting misfits with stars like Earl Campbell, he sparked the "Luv Ya Blue!" craze and challenged the Steelers dynasty. Featuring interviews with players and coaches including Peyton Manning, Sean McVay and JJ Watt, the film celebrates Bum's legacy and his enduring impact on football.
