Fred Williams tours the off-road and truck hall at SEMA. The off-road world is booming, and whether it's parts for a daily driver pickup or upgrades for a bad-to-the-bone off-road machine, SEMA is packed full of truck companies.Fred Williams tours the off-road and truck hall at SEMA. The off-road world is booming, and whether it's parts for a daily driver pickup or upgrades for a bad-to-the-bone off-road machine, SEMA is packed full of truck companies.