The Daily Life of a Middle-Aged Online Shopper in Another World

Sem saber o motivo, Kenichi acaba indo para outro mundo, além de ganhar uma habilidade bem peculiar.

Kenichi is steadily increasing his sales when Myaley and other beastfolk are lured into him by the smell of spices. He refuses to sell spices to them so he can stay off the radar of the spice syndicates, but he gives into pressure from the beastfolk and offers an alternative. Primula, the first daughter of the Mallow Trading Company appears before Kenichi.

After forging a deal with the Mallow Trading Company, Kenichi obtains the log cabin he's always wanted... only to realize it was a prefab kit! After taking the time to build it himself, he's able to enjoy the slow life to its fullest. While enjoy his new domain one day, he discovers an injured animal in the woods and does his best to nurse it back to health.

Primula has been kidnapped by bandits! Kenichi gathers some allies and heads off to rescue her.

After rescuing Primula, Kenichi returns to collect his reward and sell their loot, but now it's only a matter of time before he attracts the attention of the nobles.

Kenichi re-establishes his base at the lake near Astrantia where he makes picture books with Anemone and Anemone makes a new friend her age.

Kenichi vai até a nascente do rio para pegar chicória e tentar salvar Mary, filha de Crouton, da doença que ela sofre.

Primula establishes a restaurant in Astrantia and brings home her new bodyguard, the catwoman, Nyamena, while Kenichi mines gems from a cliffside.

Myaley discovers a dungeon near their home that harbors gems and giant cave spiders. While her and Kenichi try to clear it out, Primula's restaurants deal with harassment from the spice syndicate.

The Eupatorium Viscountcy is behind on their mandated construction of a public canal, so the nobles turn to Kenichi for aid, and Primula learns Thogalum has been ripping off the nobles and the construction crew.

Kenichi é indicado para resolver os problemas com um certo comerciante que traz muitos problemas ao visconde.

Kenichi atende à convocação do rei e chega na capital real. Mas ele e sua família são recebidos pela princesa.

Chega o dia da audiência com o rei, mas Kenichi tem uma surpresa desagradável na sala do trono.