COLA WARS traces the rivalry between Coke & Pepsi, centered on the “New Coke” debacle of 1985. For almost 100 years Coke had been the leader in the multibillion dollar global soda industry—while Pepsi had been the upstart No. 2. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring: they changed the formula of the most popular beverage on the planet.
17 Αυγούστου 20191 ωρ 24 λεπTraces the long and ferocious rivalry between Coke and Pepsi, centered on the "New Coke" debacle of 1985.Διαθέσιμο για αγορά