How to Go Viral

It might not feel like you’re doing anything significant when you share that Baby Yoda sipping tea meme, but you’re part of a cultural revolution. Memes are changing the way we communicate. Why do we love them? Digital culture expert Richard Clay meets modern meme designers, Tumblr’s meme librarian, and a liberal troll, to decode how memes give us a voice, but are also being used to silence us.