When candy company president Charles Guth gets shafted by a cola salesman, he buys a rival company. Then, he goes to war with the supplier who wronged him and its new CEO, Robert Woodruff, in a battle that will shape the world of soda for decades to come.When candy company president Charles Guth gets shafted by a cola salesman, he buys a rival company. Then, he goes to war with the supplier who wronged him and its new CEO, Robert Woodruff, in a battle that will shape the world of soda for decades to come.