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Viagra: The Little Blue Pill That Changed The World

Season 1
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
20225 episodes
TV-MA
Subscribe to discovery+ or Max

Episodes

  1. S1 E1 - The Hard Science
    August 11, 2022
    42min
    TV-MA
    In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
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  2. S1 E2 - The Hard Sell
    August 11, 2022
    44min
    TV-MA
    The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
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  3. S1 E3 - The Hard Truth
    August 11, 2022
    47min
    TV-MA
    In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
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Extras

Trailers

Viagra Trailer
Viagra Trailer
1minTV-MA
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Details

More info

Audio languages
English
Subtitles
English [CC]
Studio
discovery plus Adventure & Documentaries
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