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Viagra: The Little Blue Pill That Changed The World
Season 1
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
20225 episodes
TV-MA
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Episodes
- S1 E1 - The Hard Science
August 11, 202242minTV-MAIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.Subscribe to discovery+ or Max on Prime Video Channels - S1 E2 - The Hard Sell
August 11, 202244minTV-MAThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?Subscribe to discovery+ or Max on Prime Video Channels - S1 E3 - The Hard Truth
August 11, 202247minTV-MAIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.Subscribe to discovery+ or Max on Prime Video Channels - S1 E101 - Viagra Trailer
July 28, 20221minTV-MAThe untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.Free trial of discovery+ - S1 E101 - Viagra: The Pill That Changed The World - Trailer
May 23, 20231minTV-MAThe untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.Free trial of Max
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- Audio languages
- English
- Subtitles
- English [CC]
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