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Viagra: The Little Blue Pill That Changed The World

Season 1
202218+
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Starring
Dr. David BrownIan Osterloh
Genres
Documentary
Subtitles
English [CC]
Audio languages
English

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  1. 1. The Hard Science
    October 13, 2022
    42min
    18+
    Subtitles
    English [CC]
    Audio languages
    English
    In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
  2. 2. The Hard Sell
    October 13, 2022
    44min
    18+
    Subtitles
    English [CC]
    Audio languages
    English
    The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
  3. 3. The Hard Truth
    October 13, 2022
    48min
    18+
    Subtitles
    English [CC]
    Audio languages
    English
    In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
  4. 101. Viagra Trailer
    October 13, 2022
    1min
    18+
    Subtitles
    English [CC]
    Audio languages
    English
    The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

More details

Network
discovery plus Adventure & Documentaries
Amazon Maturity Rating
18+ Adults. Learn more