Best in Bridal

"Best in Bridal" " follows two Illinois-based bridal shops, with two very different approaches, as former friends strive to outwit and out-sell each other.

An all-guys bridal store competes with an all-girls salon to be the Best in Bridal in a Sale Day showdown.

Shelley and Dave may rave about their pet dogs but it's a bride shopping for a dress with her monkeys that has everyone talking.

Complete Bridal owner, Dave relishes his victory when he secures one of Shelley's designers but tempers flare when he confronts her about the past.

Dave's psychic abilities are revealed when a clairvoyant bride pays a visit. Dave sends the clairvoyant across the street to cleanse Shelley's Bridal.

Bride Jensine is looking to trade her army fatigues for a super sexy gown. At Bridal Market in Chicago, Dave tries to steal Shelley's designers.

The boys at Complete Bridal must be on their best behavior when a bride brings her fiance to the appointment.

When Dave's boys can't satisfy a picky customer, Dave sends the bride across the street for Shelley to deal with. Meanwhile Shelley's love life finds itself in the spotlight.

Dave sends a secret shopper to spy at Shelley's. Bride Ania is shopping with her fiance but doesn't want him to see the dress she chooses, while Frank works with a Bride whose fiance used to date her best friend.

It's old school versus modern, when it comes to bridal salon marketing techniques.

Tattooed bride Jaime hits both stores searching for the picture perfect wedding dress--in black. At Dave's shop, young bride Marissa is quickly in tears and they are not the happy.

Complete bridal owner Dave is in denial it's his birthday, but Shelley is planning an over the top birthday stunt to pay him back for everything he has done in the past.

Brandon and Frank compete for top sales associate when a bride needs two wedding dresses. The ladies at Shelley's must band together to help a bride with her rowdy entourage.

In the battle to be Best in Bridal, Dave's guys and Shelley's girls compete to handle their bride's demanding entourage. The annual fashion show is Dave's chance.