60 Day Hustle

Host Rudy Mawer kicks off the accelerator by challenging the 12 entrepreneurs to deliver a compelling pitch to a panel of industry titans. Stakes are high as they attempt to impress and avoid the dreaded first elimination. Who will emerge as a frontrunner, and who will falter at the starting line?

8 entrepreneurs remain as Rudy sets a new challenge, to create a brand story video that must include one celebrity or influencer. The victor gains a spotlight in Entrepreneur Magazine, but for the one who falls short, the journey ends here. Who will craft a narrative that resonates and who will miss the mark?

Special guest judge Forbes Riley, who has generated over $2 billion in sales, watches as the remaining 7 entrepreneurs drive traffic to a live online selling event. They have just 10 minutes to engage and sell or face elimination. Who will master the moment and who will crumble under pressure?

The pressure mounts for the 6 remaining businesses in a relentless sales blitz. As the clock ticks down, they must outperform their competitors to survive. The top seller advances, but the bottom two will see their dreams dashed. Who will excel, and who will say goodbye?

Rudy presents the remaining 4 businesses with a big surprise to help them achieve success. They face a challenge designed to test their tenacity and creativity. Emotions run high, and one entrepreneur reaches their breaking point. Only three will secure a spot in the grand finale. Who will rise to the occasion, and who will fall short?

In the gripping finale, our top 3 must prove to our judges that their business is the most viable for scale. In this final showdown, only 1 business can win the $100,000 prize, but they are presented with an unexpected curve ball they must overcome to be crowned 60 Day Hustle champion. Who will it be?