Coleen's Real Women

Coleen McLoughlin, wife of football star Wayne Rooney, has been set to the challenge to find naturally beautiful women to be the face of major brands.

Coleen holds her open casting in Newcastle Upon Tyne as she searches for a real woman for the new Magnum ice cream campaign.

Coleen holds her open casting in Birmingham as she searches for a real woman for the new Wonderbra campaign.

Coleen holds her open casting in London as she searches for a real woman for the new Sony campaign for a Mothers Day album cover.

Coleen McLoughlin, wife of football star Wayne Rooney, has been set the challenge to find naturally beautiful women to be the face of major brands.

Coleen holds her open casting in London as she searches for a real woman for the new Toni & Guy campaign; Coleen is joined by top fashion producer Camilla Johnson Hill - who has worked on cutting edge campaigns from Benetton to Burberry.

Coleen McLoughlin, wife of football star Wayne Rooney, has been set the challenge to find naturally beautiful women to be the face of major brands.

Coleen McLoughlin, wife of football star Wayne Rooney, has been set the challenge to find naturally beautiful women to be the face of major brands.

Coleen Rooney visits Manchester to search for women with natural beauty to front a campaign for Kit Kat Senses; The lucky three will receive a makeover from some of the fashion industry's finest before going head to head with professional models.

The campaign winners from previous shows compete against each other for the chance to fly to New York for the grand final; The three lucky real women who get to cross the Atlantic receive a professional makeover.