In an exclusive look into the world of a famed car-customizing business, founder Ryan Friedlinghaus and his team revamp ordinary vehicles into one-of-a-kind drives for celebrities and corporations.
A couple is ready for an extended road trip, but no motor home will do. Instead, they want to customize a rare 1960s split-window VW bus. Both are fans of steampunk, and it's up to Ryan and the team to come up with a design.
A couple is ready for an extended road trip, but no motor home will do. Instead, they want to customize a rare 1960s split-window VW bus. Both are fans of steampunk, and it's up to Ryan and the team to come up with a design.
The marketing team at Kmart wants to create a mobile experience for the entire family using virtual reality that can travel to stores across the US. They're not quite sure what they want, but they know they want something cool.
The marketing team at Kmart wants to create a mobile experience for the entire family using virtual reality that can travel to stores across the US. They're not quite sure what they want, but they know they want something cool.
Lexus and Sriracha are teaming up to build a spicy Lexus IS, with Sriracha-colored paint and a pepper-filled steering wheel. Ryan thinks it's going to be an easy job -- but it's never easy creating one-of-a-kind masterpieces.
Lexus and Sriracha are teaming up to build a spicy Lexus IS, with Sriracha-colored paint and a pepper-filled steering wheel. Ryan thinks it's going to be an easy job -- but it's never easy creating one-of-a-kind masterpieces.
SEMA is the Super Bowl for the car world, a huge four-day event held in Las Vegas, Nevada, with everyone who's anyone from the car world attending. A lot of vendors have large booths, but none bigger than West Coast Customs.
SEMA is the Super Bowl for the car world, a huge four-day event held in Las Vegas, Nevada, with everyone who's anyone from the car world attending. A lot of vendors have large booths, but none bigger than West Coast Customs.
Besides being a chart-topping musician and American badass, Kid Rock is also a collector of music history. He's got country legend Waylon Jennings' Cadillac Eldorado, which is in need of some tender loving care.
Besides being a chart-topping musician and American badass, Kid Rock is also a collector of music history. He's got country legend Waylon Jennings' Cadillac Eldorado, which is in need of some tender loving care.
In an exclusive look into the world of a famed car-customizing business, founder Ryan Friedlinghaus and his team revamp ordinary vehicles into one-of-a-kind drives for celebrities and corporations.