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LuLaRich

Season 1
LuLaRich is a four-part docuseries that chronicles the unraveling of LuLaRoe. Known for their buttery soft leggings, the infamous multi-level marketing company went viral promising young mothers a work-from-home salvation. LuLaRoe's eccentric founders recruited an astonishing army of independent retailers to peddle its increasingly bizarre and defective clothing products...until it all went wrong.
IMDb 7.520214 episodes
X-RayHDRUHD16+
Freevee (with ads)

Episodes

  1. S1 E1 - Start Up
    Watch on supported devices
    September 9, 2021
    45min
    13+
    Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
    Freevee (with ads)
  2. S1 E2 - Show Up
    Watch on supported devices
    September 9, 2021
    46min
    13+
    LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
    Freevee (with ads)
  3. S1 E3 - Blow Up
    Watch on supported devices
    September 9, 2021
    46min
    16+
    LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
    Freevee (with ads)
  4. S1 E4 - Toe Up
    Watch on supported devices
    September 9, 2021
    47min
    13+
    LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
    Freevee (with ads)

Details

More info

Content advisory
Alcohol usesmokingfoul language
Audio languages
English Dialogue Boost: LowEnglish Dialogue Boost: MediumEnglish [Audio Description]EnglishEnglish Dialogue Boost: High
Subtitles
English [CC]العربيةČeštinaDanskDeutschΕλληνικάEspañol (Latinoamérica)Español (España)SuomiFilipinoFrançaisעבריתहिन्दीMagyarIndonesiaItaliano日本語한국어Bahasa MelayuNorsk BokmålNederlandsPolskiPortuguês (Brasil)Português (Portugal)RomânăРусскийSvenskaதமிழ்తెలుగుไทยTürkçeУкраїнськаTiếng Việt中文(简体)中文(繁體)
Directors
Julia Willoughby NasonJenner Furst
Producers
The CinemartStory Force Entertainment
Starring
Áine CainBecca PeterRoberta Blevins
Studio
Amazon Studios
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