Perfume

Season 1

Perfume is everywhere and nowhere, an invisible influence that tweaks our emotions and triggers our memories. It has intimate access to our subconscious, and to our pockets. This new three-part series about the global Perfume Industry explores the astonishing creativity behind a commodity that uses single molecules to whisper to our most primitive senses, igniting our imaginations and our desires.

20123 episodes

16+

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S1 E1 - Something Old, Something New
February 15, 2012
58min
16+
Today, all perfumers face the same challenge: how to make their fragrance stand out in a market crowded with product. We spend a year with two very different perfume houses as they attempt to win over the next generation of consumer.
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S1 E2 - Bottling the Memory
February 15, 2012
58min
16+
Perfumers are molecular chemists and sensual creatives who seek to trigger pleasurable memories and associations through our most primitive sense. We follow three different types of perfumers to find out how they do it and what it takes to become one.
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S1 E3 - The Smell of the Future
February 15, 2012
59min
16+
The fragrance industry used to cater for the tastes of London, Paris and New York, but times are changing. New economies are the future, but what we like in a smell changes with time and location, and perfumers have to a lot of homework to do.
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