Ready Set StartUP

The entrepreneurs, amidst camaraderie-building activities, Malcolm's confidence shines, sparking tension with Jodie for mansplaining. A twist hits them hard with the sudden task of on-the-spot pitching and voting off two peers whose ideas are deemed not worth solving, leading to strategic voting and surprise eliminations. One of the eliminated contestants will return!

Gabriela's fierce comeback shakes the competition, and she vows to crush her rivals. The challenge from Heygo sends contestants on a virtual tour around London, but differing opinions and misunderstandings lead to mounting frustrations and a disastrous proposal. Olivia's misinterpretation culminates in her elimination, leaving Pauly and Gabriela relieved but guilt-ridden.

Creating creative ad agencies, contestants struggle with communication and deadlines. Shalom's frustration reaches a boiling point, threatening to quit the competition, while Malcolm's ambition overloads him. One team's smooth process can't save a bad video, and traditional methods cause chaos, revealing weaknesses and testing resilience.

An event showcasing Bird & Blend's new product collection becomes a battleground for the contestants. With Lonee's off-brand proposal and Shayo's emotional breakdown, chaos reigns. Lonee's off-brand idea faces backlash, and Shayo breaks down amid conflicts with Gabriela. Tensions rise as an ill-conceived auction exposes contestants' self-promoting motives, leaving both teams facing elimination.

Now proved capable of running a business, it's time to prove market demand. Focus groups expose the strengths and flaws of each contestant's product. Gabriela's failure to follow instructions leads to a surprising elimination, whittling down the competition and setting the stage for the thrilling finale.

The final leg of the competition begins, Mentors grill the contestants, putting Shalom's commitment, Louise's loyalty, and Malcolm's overconfidence to the test. Malcolm's cavalier approach to his financial plan jeopardises his chance to win. Suspense mounts as they find out who gets to pitch through the keys to the suites at the Mayfair Hotel.