The Blox

For those of you who are new here: The Blox is the largest live-in startup competition on the planet. Tons of startups jet to a single city where they compete in the most intense academic bootcamp of their lives. The subject matter ranges, but to sum it up, it's geared towards helping early stage entrepreneurs navigate the treacherous waters.

The Lean Startup is the most revolutionary framework for early-stage entrepreneurship development. Lean does in fact mean frugal. BUT not today. Today, "lean" is all about using the scientific method for business. Today's class and game will help our viewers de-risk their opportunities and move more methodically through the chaos that is the early days of starting a company.

We get into storytelling and branding for early stage ventures. This class is all about the psychology behind how we communicate new things to strangers in a way that they will actually be digested vs ignored or ran from. We also touch on some of the best practices in relation to business branding. Enjoy!

We start out with consults about the last topic, which is storytelling and branding. So listen in as we do deep dives with some of the highest performers. Then, we'll head into The Blox off where the winners from the day will compete against each other that tests their ability to adjust their pitch based on who they're talking to.

Lead nurturing is all about that drip-drip-drip of content to pre-purchase customers that have given us permission to talk to them. The idea is to slowly get them the information they require, build the trust they're looking for, and wait for the timing to be right. It's not enough just to nurture. But we must do so "at scale".

Do you want to know why fundraising for early-stage entrepreneurship is so difficult? Traction is what equates to high valuations and meaningful raises. Without traction it's essentially impossible to raise money from anyone other than your friends and family. The only thing that is taught by society even halfway decently is fundraising with traction.

This episode starts out with a good ole' fashioned grilling by the coaches to help them narrow down the most investable and most valuable businesses on The Blox. After that we quickly get into the class for the day which is all about tech stacks. Tech Stacks have to do with what hardware/software/equipment your company is using to organize itself and scale.

This episode starts out by finishing up the Tech Stack Blox Off! It's a nail-biter! But right after that the blox team tallys all of the week's total scores and we disclose the Winners of The Blox! This is a can't miss finalé!