The series is set amidst the NBA's rise in global popularity during the early '90s, watching as a group of marketing mavericks and advertising execs bet millions on unproven rookies as they enlist their talents for wildly creative television commercials. As the players grow into superstars, basketball sneakers go from being a niche sportswear product to everyday fashion.
The series is set amidst the NBA's rise in global popularity during the early '90s, watching as a group of marketing mavericks and advertising execs bet millions on unproven rookies as they enlist their talents for wildly creative television commercials. As the players grow into superstars, basketball sneakers go from being a niche sportswear product to everyday fashion.
