The Toys That Built America
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The Toys That Built America

"The Toys That Built America" season three returns to continue chronicling the untold stories and rivalries that gave rise to the modern toy industry. This season offers an exciting new selection of bold visionaries and creators behind history's biggest-selling toys, games, and action figures as they build billion-dollar empires against the backdrop of a changing world in the 20th century.
202312 episodes13+
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Episodes

  1. S3 E1 - Transforming Toy Invasion

    October 14, 2023
    43min
    7+
    In 1983, underdog company Tonka sets out to bring a game-changing toy from Japan to America: the transformable robot.
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  2. S3 E2 - Mind Game Masters

    October 21, 2023
    43min
    13+
    Before World War II, board games are mostly simple, but postwar peace and prosperity reveals a demand for more challenging pastimes.
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  3. S3 E3 - Video Game Visionaries

    October 28, 2023
    43min
    13+
    Thanks to the industry-defining innovations of three men, Nintendo goes from a struggling playing card company to a video game juggernaut.
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  4. S3 E4 - Game Night Legends

    November 4, 2023
    43min
    TV-PG
    In the 1970s, the board game industry is aimed almost entirely at children, until a literal game changer comes along in Trivial Pursuit.
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  5. S3 E5 - Mighty Mutant Mayhem

    November 11, 2023
    43min
    13+
    The Teenage Mutant Ninja Turtles high kick their way into the action figure market in the late 1980s, opening the door for a new kind of martial arts toy.
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  6. S3 E6 - Old Games, New Twists

    November 25, 2023
    43min
    13+
    As toys become increasingly complex in the early 1970s, two unconventional inventors risk their homes and careers to bring revolutionary twists to classic games.
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  7. S3 E7 - Happy Accidents

    December 2, 2023
    43min
    ALL
    Two chance discoveries in the 1950s turn mundane industrial materials into legendary toys. Etch A Sketch and Play-Doh will rake in billions for decades to come, but not everyone will reap the rewards.
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  8. S3 E8 - The Santa That America Built

    December 9, 2023
    43min
    13+
    Santa Claus is one of the most beloved figures-and famous faces-on Earth, a symbol of hope and goodwill for all. But how did this third-century saint become the Santa we know today?
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  9. S3 E9 - '90s Fad Toys

    December 9, 2023
    21min
    7+
    It was a decade where old school toys like Beanies Babies went head-to-head with high tech wonders like Tamagotchi, and desperate parents would do anything to get their hands on them.
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  10. S3 E10 - Hottest Wheels

    December 9, 2023
    21min
    TV-PG
    Whether you wear them, ride them, push them or drive them, some of the most fun toys of childhood are built on wheels.
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  11. S3 E11 - The Prank Toy Race

    December 16, 2023
    21min
    13+
    For six decades, two silly but savvy entrepreneurs-S.S. Adams and H. Fishlove-turned their love of a good joke into a booming prank toy industry.
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  12. S3 E12 - Most Valuable Toys

    December 16, 2023
    21min
    TV-PG
    From Lionel Trains to video games, for the right collector our cherished childhood toys can be worth millions.
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