The Booze, Bets and Sex That Built America

Jack Daniel pioneers American whiskey; Adolphus Busch creates an iconic beer; Buck Duke innovates the modern cigarette; and Julius Schmid skirts the law selling his new condoms.

One of the richest men in the world may lose his tobacco empire, while alcohol titans fight for their lives against the growing threat of Prohibition.

The invention of the luxury resort casino helps birth Sin City; a Harlem woman goes to war for what will become the state lottery system; an alluring magazine like no other is launched.