How Do They Really Do It?

Explore how a US sandwich shop became the most ubiquitous fast food brand on the high street.

Explore how a small Irish department store became Britain's biggest clothing retailer, doubling their number of stores in the past 15 years, while the rest of the high street sturggles. We discover how their unique approach to advertising gets them plently of publicity without spending on TV ads.

Explore Britain's love of the roast dinner. It includes a Toby Carvery, Britain's largest restaurant chain dedicated to the roast dinner, and a pub with what might just be Britain's longest waiting list for a roast dinner - currently four years!

As the biggest challenger to McDonalds, we discover how Burger King centers everything around it's famous burger; The Whopper. We learn how Burger King's cheeky advertising marks it out against it's rivals.