The Drop

Clara Amfo meets the 9 brand owners who've been handpicked by R&B Star and judge, Miguel. Challenge 1 is to design a garment and display that tells their brand story for The Drop.

The 8 creatives return to battle for the contract with a streetwear mega-retailer. Judge Miguel is joined by Ella Eyre to decide who stays in the competition and who leaves today.

The creatives hit the skate park to prove their brand can appeal to a varied subcultures, then it's all about the kicks as they customise trainers in the image of their own brands.

The remaining creatives set out to win the contract with the fashion supergiant. Today they aim to show head judge Miguel they can use hype stunts to build a bigger customer base.

The 5 remaining creatives try to harness the power of celebrity and collaboration. Then king of the collab judge Marc has an opportunity of a lifetime on offer.

It's the quarter final and Miguel wants to see whose brand hold up on the global stage with 2 challenges that test them on the international market. Kimberly Wyatt guests.

Clara Amfo hosts as the tills open for a real Drop in the retailer that will soon stock the winner's collection. Judges Miguel and Blondey are joined by guest Headie One.

It's the final and judges Miguel, Blondey and Marc must now decide which brand wins the life changing opportunity to exclusively stock their next collection in a major retailer.