Eat Me (Or Try Not To)

It’s hard to imagine going through a whole day without eating at least one iconic food brand. No matter where you are in the world.

Our food preferences are shaped before we even take a bite. Genetics, culture, and perception influence what goes in our grocery carts.

Marketing food or drink to one demographic is easy. Marketing to the world is trickier. Because there’s no one size fits all slogan or ad.

With every single bite or sip we take, we are participating in the oldest and one of the most complex journey’s around the world ever taken.

Food brands have traveled around the world for as long as humans. But how does a global food landscape change local culture and traditions?

It’s an interesting time to be in the food business. Climate change, a pandemic, a booming population. How will the food industry respond?