In the mid-90s, a cocaine kingpin from Venice Beach and a fledgling gangster from Santa Cruz set out to become legitimate businessmen and launch a classic Americana fashion brand, inspired by the father of hot rod culture, Kenneth “Von Dutch” Howard.

A Danish Tae Kwon Do champion named Tonny Sørenson invests in Von Dutch, becoming the majority stakeholder and CEO. Creative differences begin to unfold, setting into motion a series of terminations from the company and dangerous plots and schemes.

Tonny takes full control and Von Dutch skyrockets through the fashion stratosphere. However, his former partners have become spiteful, willing to resort to desperate measures to sabotage the brand, leading to the biggest collapse in fashion history.