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Watch to Give Back

Rent or buy select movies and Prime Video will donate 100% of the proceeds to the Canadian Women’s Foundation

Frequently Asked Questions

1. How long is this running for?

This initiative commences on March 1, 2022 at 12:01:00 AM PT, and ends on May 27, 2022 at 11:59:59 PT.

2. Why did you choose the Canadian Women’s Foundation?

Prime Video Canada is committed to supporting organizations doing the necessary work of supporting and uplifting communities that need it the most. The Canadian Women’s Foundation is one of these organizations. As a national leader in the movement for gender equality in Canada, they work to achieve systemic change through funding, research, advocacy, and knowledge sharing. For more information about the organization, or to make your own donation, visit

3. Is it just the titles with the Watch to Give Back banner? Why did you choose those titles?

Yes, there are 29 titles included in this program: 20th Century Women, 9 to 5, A League of Their Own, Bend It Like Beckham, Bombshell, Charlie’s Angels (2019), Colette, Crouching Tiger, Hidden Dragon, Eighth Grade, Hidden Figures, Hustlers, I, Tonya, Julie & Julia, Lady Bird, Little Women (1994), Mad Max: Fury Road, Maria by Callas, Miss Congeniality, North Country, Queen of Katwe, Selma, Sense and Sensibility, Sparkle, Stepmom, The Colour Purple, The Secret Life of Bees, The Wife, Wild, and Wonder Woman 1984. To select these films, we collaborated with our internal DEI (Diversity, Equity, and Inclusion) team and the Canadian Women’s Foundation.

4. I rented (or purchased) a movie for $4.99, are you donating the full $4.99 or just a portion?

Prime Video will donate 100% of the purchase price for each title, excluding Sales tax. So the full $4.99 (which is exclusive of Sales tax) from your purchase or rental will be donated to the Canadian Women’s Foundation.

5. Will titles available for viewing through my Channels subscription be included as part of the donation?

Donations are made only if you rent or purchase an eligible movie title. Any eligible movie titles that you stream through your Channels subscription are not included as part of the donation. You must purchase or rent an eligible movie title in order to have the proceeds from that movie title donated. Please select "Rent", "Buy" or "More purchase options" to rent or purchase the eligible title of your choice to contribute your donation.

6. Will my donation be anonymous?

Yes, no personal information or details around your purchase/rental will be shared with the Canadian Women’s Foundation or any other third party.

7. Can I get a personalized tax receipt?

Since Amazon will be donating to the Canadian Women’s Foundation on your behalf, you will not be able to obtain a personalized tax receipt for your rental or purchase.

8. When will the Canadian Women’s Foundation receive my donation?

All donation proceeds will be provided to the Canadian Women’s Foundation in a lump sum at the close of the initiative.

9. Any other questions?

Please Contact Us here.